CAT PENSION
BY WHISKAS

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Cat Pensions by Whiskas is the first pension for cats, our way to show our clients that we're so confident about our food's quality and the longevity of their cats that we'll transform part of their purchases of our brand into a retirement plan for their feline friends.

 

To do this, we created Whiskoins, our own brand currency, and launched a Cat Pensions account in our app, where we convert every Whiskas purchase into Whiskoins that are automatically credited to their cat's account. When cats turn seven years old, their retirement unlocks and all Whiskoins are converted to US dollars and are transferred to the cat's parents, helping them care for their pets longer.

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WHAT I DO

​​Big idea, Art Direction & Video Case

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Team: Felipe Santos, Rodrigo Amorin, Gabriel Galvão, João Navarro, Felipe Soares

Orientador: Filipe Sanches | Miami Ad School